S
pending
From Shadow Calls to AI Voice Agents: How Lovable and ElevenLabs Are Rebuilding Sales Role-Play
Grounded / Real
Inflated / Uruttu
Original Content
I ran enablement at Looker, and later worked with a killer team at Google Cloud on the exact same problem: how do you get every rep replicating your best rep, without pulling that rep off the phones for a week to make it happen.
Back then the answer was always some version of shadow calls, take notes, build a deck, hope it sticks. Peer role play was the closest thing to real practice, but it needed a willing partner and a free calendar slot. That's probably why completion rates sit between 40 and 60 percent industry wide, and why most reps you ask will say they haven't touched it in months.
What Remy Khoung (GTM Enablement at ElevenLabs) and Morgan Jacobson (GTM Enablement at Lovable) are showing on July 23 is what we would have killed for back then. Upload a real call transcript, get a personalized AI scenario built from it, practice against a voice agent that actually sounds like a prospect. Your best rep's real deals become the curriculum, without taking your best rep off quota to build it.
Back then the answer was always some version of shadow calls, take notes, build a deck, hope it sticks. Peer role play was the closest thing to real practice, but it needed a willing partner and a free calendar slot. That's probably why completion rates sit between 40 and 60 percent industry wide, and why most reps you ask will say they haven't touched it in months.
What Remy Khoung (GTM Enablement at ElevenLabs) and Morgan Jacobson (GTM Enablement at Lovable) are showing on July 23 is what we would have killed for back then. Upload a real call transcript, get a personalized AI scenario built from it, practice against a voice agent that actually sounds like a prospect. Your best rep's real deals become the curriculum, without taking your best rep off quota to build it.
Validated Content
Confirmed — this is a real event with real people in the roles described
Remy Khoung, GTM Enablement at ElevenLabs — confirmed. Multiple sources (including his own LinkedIn and org chart profiles) list him in sales/GTM enablement roles at ElevenLabs, with prior enablement leadership roles at Brex, Airtable, and AWS.
Morgan Jacobson, GTM Enablement at Lovable — confirmed. His own LinkedIn post describes joining Lovable and building tools that "ingest a call transcript and spit out" AI-generated coaching content — directly consistent with the practice described in this post.
The July 23 event is real — ElevenLabs' own webinars page lists "Live Workshop: Build an AI GTM Coach with Lovable & ElevenLabs" featuring exactly these two speakers, describing the session almost identically: "Morgan Jacobson (GTM Enablement at Lovable) & Remy Khoung (GTM Enablement at ElevenLabs) will share how they built AI-powered role-play tools."
"Upload a real call transcript, get a personalized AI scenario built from it" — confirmed. Remy Khoung's own LinkedIn describes Morgan Jacobson's approach in nearly identical terms: "upload a real call transcript, and it becomes a personalized AI scenario built from that conversation."
"Practice against a voice agent" — consistent with ElevenLabs' core product (voice AI) and the stated purpose of the workshop.
⚠️ Unverifiable, but plausible
"Completion rates sit between 40 and 60 percent industry wide" for peer role play — I couldn't find an independent source pinning down this exact range. It's a plausible, commonly-cited-type stat in sales enablement circles (low completion rates for voluntary peer practice are a well-known pain point), but I can't confirm the specific 40–60% figure came from a cited study versus being an approximation from the poster's own experience.
The author's personal background ("ran enablement at Looker... worked with a killer team at Google Cloud") — this is a personal claim about the poster's own career history, which isn't independently verifiable through search, but it's presented as first-person experience rather than a factual claim about a third party, so it's not the kind of thing that would typically be fact-checked.
Bottom line: The core claims — who these two people are, their roles, the July 23 event, and how their AI role-play approach works (transcript in, personalized scenario out) — all check out precisely against ElevenLabs' own webinar page and the speakers' own public statements. The only unverified piece is the specific "40-60%" industry completion-rate statistic, which is plausible but not something I could independently source.
Remy Khoung, GTM Enablement at ElevenLabs — confirmed. Multiple sources (including his own LinkedIn and org chart profiles) list him in sales/GTM enablement roles at ElevenLabs, with prior enablement leadership roles at Brex, Airtable, and AWS.
Morgan Jacobson, GTM Enablement at Lovable — confirmed. His own LinkedIn post describes joining Lovable and building tools that "ingest a call transcript and spit out" AI-generated coaching content — directly consistent with the practice described in this post.
The July 23 event is real — ElevenLabs' own webinars page lists "Live Workshop: Build an AI GTM Coach with Lovable & ElevenLabs" featuring exactly these two speakers, describing the session almost identically: "Morgan Jacobson (GTM Enablement at Lovable) & Remy Khoung (GTM Enablement at ElevenLabs) will share how they built AI-powered role-play tools."
"Upload a real call transcript, get a personalized AI scenario built from it" — confirmed. Remy Khoung's own LinkedIn describes Morgan Jacobson's approach in nearly identical terms: "upload a real call transcript, and it becomes a personalized AI scenario built from that conversation."
"Practice against a voice agent" — consistent with ElevenLabs' core product (voice AI) and the stated purpose of the workshop.
⚠️ Unverifiable, but plausible
"Completion rates sit between 40 and 60 percent industry wide" for peer role play — I couldn't find an independent source pinning down this exact range. It's a plausible, commonly-cited-type stat in sales enablement circles (low completion rates for voluntary peer practice are a well-known pain point), but I can't confirm the specific 40–60% figure came from a cited study versus being an approximation from the poster's own experience.
The author's personal background ("ran enablement at Looker... worked with a killer team at Google Cloud") — this is a personal claim about the poster's own career history, which isn't independently verifiable through search, but it's presented as first-person experience rather than a factual claim about a third party, so it's not the kind of thing that would typically be fact-checked.
Bottom line: The core claims — who these two people are, their roles, the July 23 event, and how their AI role-play approach works (transcript in, personalized scenario out) — all check out precisely against ElevenLabs' own webinar page and the speakers' own public statements. The only unverified piece is the specific "40-60%" industry completion-rate statistic, which is plausible but not something I could independently source.